September 27, 2012

Introducing: The Hipster!

We have something new just in time for the Holidays!

Introducing: The Hipster!
New to the GO! G.E.A.R. Collection

Perfect for the girl on the GO, the Hipster is made with a lot of love and creativity. With our Signature Patchwork design, each piece is unique and, as with all of our products, tells a story. The interior lining is made of one of four assorted fabrics and the strap is made of vintage military webbing.

Dimensions:10 l x 9w x 2.5 d

To place an order e-mail us at come

September 25, 2012

Why Care?

Yesterday on Facebook, we posted this picture. It's part of a movement started at Auburn University that is spreading, and we want to invite you to be a part of it, too! 

So, what's it all about?....
"The Why Care? campaign is an international campaign initiated by a group of students to spark a global conversation about hunger. They began by asking themselves and their peers, “Why should we care about hunger?” This question challenged them to come up with a viable, yet personal, reason to care and to become invested in finding solutions to this global challenge. It might seem like a small act, but solving hunger begins with people like you and me coming together to say: we care."

The campaign has grabbed the attention of the UN Food and Agriculture Organization (FAO) and the UN World Food Programme (WFP). The goal is to create a movement and inspire a generation to reach out, help others and let them know "WE CARE!" . They would love to collect 10,000 photos by World Food Day on October 16th.

For us at R-I, we see hunger almost every day. Each week, we work with women at Friendship Mission where the homeless and poor line up every day for a meal, and the lines are getting longer.

To get involved, upload a picture of yourself or your friends to the Why Care Facebook page and tell Why Care why you care about hunger!

Join the movement and spread the word!

September 13, 2012

Lee Magazine Cover Story

Click here to read about the amazing journey Kellie and our team is on to "Re-Invent"!

September 11, 2012

Extra! Extra!

Our owner and founder, Kellie Guthrie, is featured on the cover of Lee Magazine this month in the Auburn/Opelika area. If you live in the vicinity, be sure to go snag one. The writer, Allison, did a beautiful job capturing the story of G.E.A.R. as a whole. As soon as the story is up online we will be sure to post it here!

Thank you Beth, Allison and every one at Lee Magazine for doing such a  beautiful job! We are so appreciative that you would allow us to tell our story!